Why? It is much bigger. For them and their world. Set this vision in their world. Why are you, am I doing this? on the physical side to qualify and run the boston marathon is in reach for most if not all people. on the cash side to create, invest and save money and eradicate debt is in reach for most if not all people. To have them see and decide that austerity and frugality actually appreciates the value of money and allows for calmer and rational financial choices.